January 20th. It was a quiet afternoon, as most afternoons in Louisville, KY are. Of course, this one was special.
Because a few hundred miles away in a city that is never quiet — where the wheeling and the dealing are known to go long LONG into the night, and the paperwork keeps churning like butter — the noise pollution was such that day, it resonated in Louisville, and L.A., and Berlin, and even Kenya — whose native grandson has just put down his fork after his triumphant and very public first official luncheon.
Damn straight, sparky!
Before which came the equally triumphant Inaugural speech.
Now, I am sure there have been better speeches. There might be better ones on all those January 20ths to come.
But for me, it was this speech that struck…something. Something that gave me the nudge I needed to decide to reach for the stars. Which we all needed to do, caught in the double helix of global recession and unrest.
I am a writer, but before that day…no, not that I was content to hold on to my day job. It is more, I knew what I was doing, and, depending on whom you ask, the comfort of utter surety as to what tomorrow will bring is the prize all its own.
So, I kept polishing my book, and amassing suggestions, and reviews, and cautiously treading the water — and waiting. In retrospect, I had been waiting for our new President’s Inauguration Day.
Apparently, I needed him to tell me to get off my ass and do something. And if that something involved getting myself out there, well, hello world, The Annointed Fig: Metamorphoses is born!
But that wasn’t enough, not after that speech. So, I decided to really take the bull by the horns — which, among other things, meant going and actually vying for a screenwriter-ship at one promising new venture, to which I had previously signed up, but had been too busy — and too chicken — to participate in. And, so I used to tell myself, too realistic.
With zero screenwriting experience to my name, which I have since come to understand is an entirely different kettle of fish from prose, what in the world possessed me to think I was going to win a show-writer’s gig? Why, President Obama, of course!
So, Mr. Antony van Zyl, the fearless leader and the mastermind behind Lombardi Street, that promising new venture that now has me haunting its site, has only his own former neighbor to blame for practically siccing me on him.
Because Lombardi Street, just like President Obama’s message, is addictive. In our jaded day and age, the true promise of change, of revolution, is something as rare as the glimpse of an albino elephant. And Lombardi Street, in a nutshell a full-length serialized college-based drama intended to run on both regular TV and the net (including video sites, blogs, and virtual worlds like Second Life), serves up said revolution in spades with its unique approach to scripted reality — a merging between fictional lives of those hailing from the all too real Happy Camp, CA; Lowell, MA; Midland, TX, San Francisco; Bemidji, MN and those of us actually living in, coming to, escaping these places.
Recently taken to welcoming the unwary with an offered selection of…you guessed it, the Beatles “Revolution” blaring off its front page — no, you don’t HAVE to listen — the L-Street actively practices what it has began to preach in early January.
It throws open the hallowed Hollywood doors to anyone smart and talented and determined enough to enter, and it does so through a series of contests or tasks the entrants are invited to participate in. After all, shouldn’t there be tangible proof that you are not just wanting to reap the benefits, you YOURSELF are ready to be a part of the revolution?
In my particular case, it had been writing, as it has been for many. Making a living AND showing off before the adoring public, we writers are not much different from artists, actors, graphic designers. Of whom there are also hundreds on the site; we’re a multinational, multitalented, multidimensional Hydra.
Farm girls from Iowa set on becoming the next Meryl Streep; skit writers from Sweden inspired to create their answer to the SNL; dedicated community organizers staying up into the wee hours of the morning to help everyone from across the globe settle in, answer questions; talented grad students from India wanting a break; fantastic indie directors bringing their prize-winning expertise to bear teaching and writing; guerrilla advertising professionals promoting something they actually believe in instead of whoring themselves out to their highest bidder; hairstylists giving songwriting a chance; animal trainers giving assistant directorship a stab; even a billionaire tempted to try out for our ambitious marketing campaign.
"Never Follow the Straight and Narrow"
We’re all here, and we are building something great, something we see taking shape before our very eyes, something we can take pride in not for just an eventual payoff (which, let’s face it, who would say no to?), but because it is heck of a lot more ours than anything we join that is already so entrenched, that it has forgotten its roots.
As a friend I met through Lombardi Street has said, the entire concept is practically everyone’s unrealized dream. Yes, it may sound too good to be true, but didn’t President Obama’s message do so when he started running?
He felt he needed to revolutionize the election, the country, the whole shebang. Lombardi is fighting tooth and nail to accomplish the very same for the insular world of entertainment.
No need for studio heads, managers, underhanded distribution deals, that fabled Hollywood meritocracy that has been a pipe dream of many — who ended up settling into becoming teachers, scientists, programmers, housewives, bankers, firefighters, doctors. Great things all to have done with a life, but for those of us wanting our chance at a place, in whatever capacity, in the light of the tungsten lamps? Ultimately unfulfilling.
And it is powered by those of us who have chosen to take the reins into our own hands, those that Lombardi Street is rushing towards filming its pilot. Slated to start airing September 23, 2009, the show is finally taking shape, and based on the cautious response, we are doing quite a few things right.
Lombardi will entertain, it will hopefully engross, it will employ dozens of people, it will introduce new directions in pull- and cause-based advertising to replace the invasive traditional means — and it will unequivocally demonstrate the validity of Mr. Obama’s message.
In a truly democratic society such as the one Mr. Van Zyl envisioned, spurred, no doubt, by example of the former Senator from his home state of Illinois, if you get off your ass, you CAN make something of yourself. Even if that something happens to be in politics — or filmmaking, the mediums so often associated with the very worst excesses of cronyism and the dreaded casting couch. Who knows, you might even change the world in the process!
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